Improve your visibility in search results

Create custom targeted ads and pay only when a user clicks on your ad

Imagine advertising in a newspaper, on television, or a billboard, you pay for the space that your ad occupies right? Search Engine Marketing (SEM) or Pay-per-click (PPC) is almost the same except that instead of paying for the space your ad occupies, you only pay when someone clicks on your ad. Cool right?

Why you should consider Search Engine Marketing (SEM) or Pay-per-click (PPC) marketing

Cost-effective way to advertise
Instead of paying for the space that your ad takes up in results pages, you only pay Google for your ad when someone clicks on it.
Faster delivery
Since ads start to show up for your targeted keywords as soon as you make a bid on that keyword and have a great quality score, your website would start to receive traffic after the launch of your campaign.
Results are easy to track
You can easily dig into the analytics of your campaign, to see what elements are working, and what elements are failing. You can also use A/B testing to compare which campaign is better than the other.
Target audience based on content keywords
You can target specific keywords within the content of your ad allowing your ad to appear to users who search that keyword term. You can also use hand-crafted or special keywords to target a specific demographic or search intent, too.
Target audience based on custom search intent
When you set a custom intent audience within Google Ads, you’re able to choose words, phrases, and keywords that relate strongly to customers who are most likely to make a visit to your website.
Target audience based on demographics
One of the best ways to target your customers is through demographic audience targeting. This allows you to serve ads based on a user’s location, gender, location, and even the kind of device they use to search.
Option for remarketing
One of the most beneficial SEM or PPC strategies out there is remarketing. It allows you to essentially re-serve your ads to users who have clicked on your ads before. Customers who have seen you ad before are likely to take the next step.
Target audience based on similar audiences
You can also target similar audiences to the ones that you target with your remarketing campaign. Their similar interests and demographic can trigger the ad when set up correctly.

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